Frozen foods at fantastic prices. Iceland delivers great ideas for busy, value conscious mums.
New product launches in 2015 include ranges of frozen speciality fish and meat and a revolutionary new range of frozen bread and pastries. All underline Iceland’s commitment to quality food which is also being reflected in the company-wide roll-out of a fresh new brand identity. In April a guest appearance in The Grocer 33 weekly price survey confirmed Iceland’s value credentials, with a basket of 33 everyday essentials costing costing £2.68 less in Iceland than in the cheapest of the Big Four supermarkets.
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